![]() ![]() ^ Nihon Kokugo Daijiten, entry for itai available online here, see sense ② (in Japanese).On 20 June 2009, T&E, a tuning shop, began to sell scented semi-synthetic motor oil under the Itayu brand, with the first product being a Lucky Star-themed motor oil, unveiled at the 48th Shizuoka Hobby Show 2009. Īutomotive consumables such as motor oil have also been customized. On 28 March 2008, Maplus began to offer character voices for its Maplus Portable Navi 2 GPS system, beginning with Shūichi Ikeda (Char Aznable from the Gundam franchise). In-vehicle electronics, such as navigation systems, were also reported to be customized with character voices. The itasha equivalent in apparel is the " ita-bag", a bag covered in fandom-related badges, buttons, etc. The itasha decorative style has also been found on railway cars, aircraft, computer cases, and other products. An itachari in South Tangerang, Indonesia featuring Hibiki from Kantai Collection on the frame
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